The Noise is the Signal


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From Blackbelt Jones:

I switched off everyone outside London at the beginning of the month, in what I now know to be the mistaken belief that the value I was deriving from Twitter was geographically-bounded.

I thought what was near me was signal, as often you could act on it. Y’know: “I’m in town and wondering if anyone wants coffee”

It turns out that nearly no-one I know is in town or wants coffee. It turns out – as so often through the twelve or so years of having a digitally-mediated social life – the noise is the signal.