‘Gamification’, the internet will tell you, is the future. It’s coming soon to your bank, your gym, your job, your government and your gynaecologist. All human activity will be gamified, we are promised, because gamifying guarantees a whole bunch of other buzz-words like Immersion! and Emotional Engagement! and Socialised Monestisation! You’ll be able to tell when something’s been gamified because it will have points and badges. And this is the nub of the problem.
Source: here